Zineb Lazraq: Daughter saves father’s 34-year-old shoe store from shutting down by using social media; now customers wait for hours outside their London store
Zineb, 25, had watched her father work in the shop throughout her childhood (Photo credit: Zineb Lazraq / SWNS) For 34 years, Rachid Lazraq ran his shoe shop in Shoreditch, East London, building a business around a loyal customer base. But as the neighbourhood changed, so did his customers. Rising rents, gentrification and the arrival…